SUMMARY OF PROJECT
Production of BEST-IN-CLASS Marketing materials (CIM, Flyer, Booklet, and Website) to showcase this trophy offering, positioning the property as a premier suburban asset proximate to amenities and located close to Downtown and the airport, backed by a bullet-proof tenancy.
The first step was touring the property with the Capital Markets team of JLL Canada, where I had the opportunity to take exterior and interior shots of the buildings, I believe this was an important step that helped us to tell the story. and then after the tour, we started creating a trifold brochure. We like this format because it allows us to include a larger amount of text, images, and charts into a compact document.
I presented a few layout options to my team, they approved this option so we used this color scheme, layout, typography as a standard to the flyer, the Confidential Information Memorandum and the Booklet.
We were also asked to create a website providing with more details about the offer, not as many as the CIM, but the nice thing about websites is that it allows interested parties to download the Confidentiality Agreement through the site, also we can track the number of visits, clicks, who downloaded the CA and so on. So, then I created a responsive website template in HTML, we hosted it on Eloqua, then we linked the email campaign to the website.
RESULT
The marketing materials were an important part of the marketing process for this opportunity, successfully communicating the important Property elements and nuances in an easily digestible, elegant form benefitting the quality and scale of the project. The Property achieved a sale price of over $60 Million.
THE AWARD
This campaign also won the JLL BCM Awards, Best of Canada Marketing Awards in the Property Marketing category. It was selected among 20 submissions and stood out to the JLL National Marketing for the variety of deliverables, its quality, and contribution to achieving success for my team, JLL Canada, and it is been featured in the Americas-wide Investor Services newsletter as a Property Marketing Inspiration.
