Commercial Video Case Study
Role: Lead Motion Designer & Video Editor
Collaboration: JLL Commercial Leasing Team
Result: High-Impact Asset Marketing Video
Collaboration: JLL Commercial Leasing Team
Result: High-Impact Asset Marketing Video
Strategy: Translated static brand guidelines into a dynamic "lifestyle-first" narrative, focusing on seamless pacing and high-energy transitions to compete with top-tier commercial developments.
Design: Adapted existing brand assets into the motion space, engineering custom animations for the "wave" logo and creating high-fidelity, interactive map graphics to visualize the property’s connectivity.
Execution: Orchestrated complex technical sequences including vertical split-screen "pop-ins," speed-ramped "pull-in" transitions, and custom-labeled drone footage, all while maintaining a sophisticated navy blue aesthetic.
Impact: Successfully modernized the property’s market presence by bridging the gap between print collateral and digital media; the project received high praise for its professional finish and clarity in communicating the asset's premier amenities.