Case Study: Global Leadership Meeting
Role: Multimedia Designer & Creative Strategist
Strategist Collaboration: Global CMO & Global
Scope: 3-Day Multi-Location Summit (Toronto, ON)
Scale: 138 Total Participants (127 Global Leaders & 11 Staff)
Result: Immersive Brand Transformation & Scalable Global
Identity System
Strategist Collaboration: Global CMO & Global
Scope: 3-Day Multi-Location Summit (Toronto, ON)
Scale: 138 Total Participants (127 Global Leaders & 11 Staff)
Result: Immersive Brand Transformation & Scalable Global
Identity System
Strategy: Elevated the "See a Brighter Way" brand for a high-profile summit of JLL’s global leaders. Evolved the brand’s maturity by introducing a "human-first" visual layer, prioritizing warmth and positivity across multiple event locations over three days.
Design: Co-created and implemented a custom illustration system representing AI, Innovation, and Community. Scaled these assets across a vast ecosystem, ensuring a cohesive visual thread through diverse venues, environmental graphics, and digital presentations.
Execution: Produced the "Building Transformation" video suite and managed the physical brand implementation across all event sites. Orchestrated the transition of assets between locations to maintain a seamless, high-impact experience for the firm's top leadership.
Impact: Praised by Global CMO for "distinctive and impressive" branding. The work was so successful that the design system was mandated for reuse at all global events throughout the year.
I edited this flagship video to showcase JLL’s most modern global offices, highlighting high-performance workspaces designed for flexibility and creativity. The narrative focused on "circularity" and spatial design as drivers for maximized productivity and JLL's evolving brand vision.
The branding reinforced the meaning of the brand expression "See a Brighter Way," as we wanted the leadership to embrace the brand.
We represented AI/Technology, Leadership, Client/People-centricity, Innovation, and Community through a new system of photography and custom illustrations, providing additional visual emphasis to these core pillars throughout the program.
