121 King Street | Brand Strategy and Visual Identity
Role: Lead Designer & Brand Strategist
Collaboration: Commercial Leasing Team
Result: Successful building repositioning
Collaboration: Commercial Leasing Team
Result: Successful building repositioning
Strategy: Developed a visual identity centered on the "return to office as a celebration," positioning the asset as the premier destination in Toronto’s Financial District.
Design: Created a geometric, crown-inspired logo featuring sharp angles that mirror the building’s dynamic architecture and transparent glass façade.
Execution: Utilized a sophisticated navy blue palette to convey stability and elegance, blending state-of-the-art amenity highlights with a high-end external finish aesthetic.
Impact: Modernized the building’s market appeal; established a sense of confidence and well-being that redefined the tenant experience for a new era of work.
Design: Created a geometric, crown-inspired logo featuring sharp angles that mirror the building’s dynamic architecture and transparent glass façade.
Execution: Utilized a sophisticated navy blue palette to convey stability and elegance, blending state-of-the-art amenity highlights with a high-end external finish aesthetic.
Impact: Modernized the building’s market appeal; established a sense of confidence and well-being that redefined the tenant experience for a new era of work.
